About Me

Strategy First.

My background in research shaped how I approach problem-solving. I’m comfortable sitting in ambiguity, asking sharper questions, and making decisions based on insight rather than assumption.

My creative practice sharpens the visual layer — tone, composition, rhythm, and cohesion.

The result is work that feels intentional. Clear without being sterile. Structured without losing personality.

What It’s Like to Work With Me

I bring a calm, concept-driven process.

You can expect thoughtful design rationale, cohesive systems rather than one-off visuals, and communication that feels steady and collaborative. I take ownership of the details while keeping the larger vision in focus.

My goal is simple: deliver work that aligns with your brand, supports your business, and feels purposeful.

Outside the Screen

Alongside product work, I maintain a watercolor practice exploring emotion and everyday moments. It keeps me observant and intentional — qualities that carry directly into how I design.

I’ve Always Been Curious About What Draws People In.

That curiosity led me to study psychology, work in research environments, and eventually move into product design. I’ve always been interested in how people think, what motivates them, and how perception shapes decisions. I became especially drawn to the space between intention and action.

Design became the place where all of that could live in one space. It allowed me to translate insight into structure, emotion into hierarchy, and strategy into something tangible and usable. Most importantly, a space to showcase my creative side.

Where Brand and Product Connect.

Today, I’m a New England–based product designer with a brand focus.

I design digital experiences that clarify complex ideas and translate brand strategy into intuitive systems.

I’m less interested in decoration and more focused on direction.

Areas of focus:

Websites.
Landing pages.
Digital flows.
Brand-aligned systems.

My Design Process

  • I start by learning your goals, audience, and voice, alongside reviewing competitors and existing visuals. This creates a clear foundation for creative direction.

  • I develop moodboards, palettes, typography, and visual references to define the overall look and feel before moving into design.

  • I translate direction into layouts and digital experiences, focusing on clarity, hierarchy, and flow while staying true to the brand.

  • I refine visuals and details into a cohesive system. When appropriate, I explore hand-crafted elements (like watercolor) to add warmth and personality.

  • Final refinements, handoff, and guidance for implementation.

My Philosophy

Design Is Storytelling

Every brand has a story — my role is to help tell it visually and experientially.

Confidence

Great design helps people understand what you offer instantly.

Connection

I design for how things feel, not just how they look.

Cohesion Matters

From color to layout to imagery, every element should work together.

lets get personal